Melt-Proof Ice Cream Packaging for DTC Brands
The Challenge
How might we redesign ice cream and frozen treat packaging to survive the “last mile” of delivery—ensuring products arrive fully frozen, visually appealing, and mess-free, without relying on traditional bulky insulation or single-use plastics?
The Insight
With the rise of premium and artisanal ice cream brands entering the DTC space, consumers increasingly expect high-quality experiences that match the price. Yet a common complaint among customers is melted, refrozen, or leaking product upon arrival. These failures damage both brand trust and repeat purchases, especially in warm climates or urban delivery zones.
The Problem
Most ice cream packaging wasn’t designed for e-commerce. Traditional solutions like dry ice, thick foam boxes, or plastic gel packs add weight, cost, and significant waste. Additionally, there is no easy way for customers (or delivery drivers) to know if a product experienced critical temperature exposure during transit.
Concept Development
A bio-based, smart packaging system that integrates lightweight, compostable insulation with visual temperature indicators — helping both sender and receiver ensure product quality at a glance. The design features a stackable tray format to reduce movement inside delivery boxes, with sealed edges to prevent leakage. This system supports cold-chain integrity while being sustainable, compact, and brand-forward.
