Why Innovation Fails in Established Companies (And How to Break the Cycle)
Innovation is often a buzzword tossed around in boardrooms, but in many established companies, it remains elusive. Why? Because innovation isn't just about creativity—it's about culture, systems, and risk tolerance. Here are a few reasons why innovation efforts stall in established businesses:
Fear of Failure: When there's a lot to lose, companies avoid taking bold swings.
Siloed Teams: Ideas get trapped in departments instead of flowing across disciplines.
Overreliance on Historical Data: The past is a terrible place to look for the future.
Slow Decision-Making: Great ideas lose momentum in long approval processes.
How to Break the Cycle: Our approach removes these barriers by bringing in outside perspectives, speeding up decision-making, and focusing on opportunity over risk. By combining the insight of an ex-CEO, a seasoned consumer researcher, and top-tier product designers, we deliver hundreds of ideas rooted in strategic thinking, not just creative flair.
